My parents had a record of Bing Crosby Christmas music and played it all the time at Christmas time. So I will forever associate Christmas and dear old Bing.
Really how can you not love his singing though? He is such a crooner with a smooth voice. And remember this was before the age of auto-tune so he actually had to have talent.
I also love this song because I always did want snow for Christmas growing up. I still sometimes hope for it when we visit the midwest.